The two flavors were released for the summer on April 20th, 2015. This release also featured Sangrita Blast, an all-new Taco Bell original flavor. It was eventually officially confirmed that it would be rolling out in stores on May 5th, 2014, and remained available for the summer until October that year.Īfter its first successful retail release in 2014, PepsiCo decided to re-release Baja Blast once again for a limited time for the Summer of 2015. Several leaks confirmed the drink's store release, as well as its release timing. To celebrate it's 10-year anniversary release, a promotion named " Baja or Bust" coincided with the release, which gave fans the opportunity to win Baja Blast-themed prizes. The drink was released for a limited time in the summer of 2014. In early 2014, after a successful decade of Taco Bell exclusivity, PepsiCo announced Baja Blast was to be released for the first time at retail stores. The drink has been a recurring staple of Mountain Dew's retail lineup ever since, frequently releasing as part of their summer lineup.Īnnual Limited-Time retail releases 2014 Original Limited-Time store release Main article: Baja or Bust Promotion of the flavor increased considerably as a result, and the drink's popularity eventually resulted in a retail release in bottles and cans in 2014. Baja Blast was created with the intent to increase drive-thru beverage sales.īaja Blast was an instant hit amongst Taco Bell consumers and Mountain Dew fans alike, leading to a massive cult following in the following years. The drink was specifically designed to taste best for their Mexican-inspired food. It marked the first time a beverage company and a fast-food restaurant have created a proprietary beverage. Its standard Taco Bell tagline in the United States is "A Tropical Lime Storm," while its market release tagline was " DEW with a Blast of Natural & Artificial Tropical Lime Flavor." History īaja Blast was first released in early August 2004, exclusively at Taco Bell locations in the United States. Its tropical theming is shared with its Baja Family, while it was once paired with former secondary Taco Bell exclusive Sangrita Blast. 7 The Bell: A Taco Bell Hotel and Resortīaja Blast is a Mexican-inspired Tropical Lime flavor of Mountain Dew and is an ocean-like teal in color. 5.7 Baja Caribbean Splash and Baja Passionfruit Punch.3.1 2014 Original Limited-Time store release.Another test session was in 2009, where they held a tour to 17 cities in the United States to taste test seven flavors in a DEWmocracy II campaign. This event was one of the many taste test sessions that Mountain Dew has hosted in a long time.Summer Pop would not be seen again until December 2nd, 2022, when it was revealed that there was plans for a Summer 2023 release with a new name, Summer Freeze, alongside a Zero Sugar variant. After the outpost closed, no results were publicly shared and it was unclear which flavors, if any, would be receiving store releases from the Outpost. Participants of the Outpost had a chance to try out the flavors and to provide their opinions on flavors in order to help PepsiCo decide on future flavor releases. The Outpost held DEW-sponsored activities and the MTN DEW Outpost Flavor Adventure, offering six never-released flavors of Pickle, Huckleberry, S'mores, Summer Pop, Elderberry, and Apple Cinnamon. On May 19th, 2022, PepsiCo announced the opening of a Mountain Dew-themed Outpost opened to the public on June 4th, lasting until the 12th of the summer. Pickle was one of the six Mountain Dew flavors sampled at the Mountain Dew Outpost from June 4th to the 12th, 2022, at Doe Mountain in Tennessee.Īs its name implies, Pickle was a Pickle flavor of Mountain Dew.
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